Summary
Senior Graphic Designer with 7+ years of experience crafting compelling visual identities, marketing collateral, and digital experiences for consumer and luxury brands. Adept at translating business objectives into striking visual narratives across print and digital media. Recognized with industry awards for brand identity work and passionate about typography, color theory, and pushing creative boundaries.
Experience
Senior Graphic Designer
Luminary Creative Studio
Los Angeles, CA | Sep 2021 — Present
Lead creative direction for brand identity projects serving clients in fashion, hospitality, and consumer tech, generating $1.2M+ in annual studio revenue. Designed comprehensive brand systems including logos, typography guidelines, color palettes, and brand books for 15+ clients, with work featured in Communication Arts and Brand New. Direct a team of 3 junior designers and 2 freelancers, establishing design workflows and quality standards that reduced revision cycles by 40%. Created motion graphics and animated content for social media campaigns, increasing client engagement rates by an average of 55%.
Graphic Designer
Prism Agency
Los Angeles, CA | Mar 2018 — Aug 2021
Designed marketing materials, packaging, and digital assets for 20+ clients across food & beverage, wellness, and retail industries. Developed a visual identity system for a DTC skincare brand that contributed to a successful $5M Series A fundraise and 200% year-over-year growth. Produced print-ready designs for large-format advertising, product packaging, and editorial layouts with meticulous attention to color accuracy and production specifications. Collaborated with copywriters, photographers, and developers to deliver integrated campaigns on tight deadlines.
Junior Designer
Rocketship Studios
San Diego, CA | Jun 2016 — Feb 2018
Created digital and print designs for startup clients including pitch decks, social media graphics, website mockups, and trade show materials. Assisted senior designers in developing brand identity concepts and presenting creative direction to clients. Designed UI elements and icons for 3 mobile applications, working closely with UX researchers and front-end developers. Maintained the studio's internal design system and asset library, improving team efficiency by standardizing reusable components.
Education
Bachelor of Fine Arts in Graphic Design
ArtCenter College of Design
Pasadena, CA | Sep 2012 — May 2016
Graduated with distinction. Focus on typography, brand identity, and interaction design. Senior thesis project on inclusive design systems was exhibited at the AIGA National Design Conference. GPA: 3.8/4.0.
Projects
Solara Rebrand
https://oliviazhang.design/solara · Jan 2023 · Jun 2023
Complete brand identity redesign for Solara, a premium sustainable fashion label. Delivered a new logo, typography system, color palette, packaging design, and comprehensive 60-page brand guidelines. The rebrand contributed to a 70% increase in brand recognition and was featured in Print Magazine's Regional Design Annual.
Brand Identity, Packaging, Typography, Sustainability
Forma Type Specimen
https://oliviazhang.design/forma · Mar 2022 · Sep 2022
Designed and self-published a type specimen book for an original display typeface, Forma, inspired by mid-century architectural letterforms. The project included 32 pages of typographic layouts, contextual usage examples, and a companion website. Selected for the Type Directors Club annual exhibition.
Typography, Editorial Design, Type Design, Print
Graphic Designer
A visually-oriented CV for a senior graphic designer highlighting brand identity work, creative direction, and a strong portfolio of award-winning design projects.
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