Summary
Digital Marketing Manager with 6+ years of experience driving revenue growth through integrated digital campaigns, content strategy, and data-driven optimization. Managed annual marketing budgets exceeding $2M and consistently delivered 3x+ ROI on paid media spend. Skilled at building brand awareness, generating qualified leads, and collaborating with sales teams to accelerate pipeline growth.
Experience
Digital Marketing Manager
Vantage Commerce
Austin, TX | May 2022 — Present
Lead a team of 4 marketers executing multi-channel campaigns across paid search, social media, email, and content marketing for an e-commerce platform with $80M annual revenue. Developed and implemented an SEO strategy that increased organic traffic by 120% and drove $4.5M in attributed revenue within 18 months. Optimized Google Ads and Meta campaigns through rigorous A/B testing, improving cost-per-acquisition by 38% while scaling spend by 50%. Launched a content marketing program producing 20+ pieces monthly, establishing the company blog as a top-10 industry resource with 200K monthly visitors.
Marketing Specialist
Pulse Digital Agency
Austin, TX | Aug 2019 — Apr 2022
Managed digital marketing campaigns for 8+ B2B SaaS clients with combined annual ad spend of $1.5M across Google, LinkedIn, and Facebook. Created and executed email nurture sequences that achieved a 32% open rate and 8% click-through rate, generating 1,200+ marketing-qualified leads per quarter. Built comprehensive marketing analytics dashboards using Google Analytics and HubSpot, providing clients with real-time performance visibility. Collaborated with creative teams to develop compelling ad copy and landing pages, improving conversion rates by an average of 45%.
Marketing Coordinator
Greenfield Media Group
Dallas, TX | Jun 2017 — Jul 2019
Coordinated social media content calendars across Instagram, Twitter, LinkedIn, and Facebook for 5 consumer brands. Assisted in planning and executing 10+ live events and webinars, driving 3,000+ attendee registrations and a 65% attendance rate. Managed influencer partnerships and user-generated content campaigns that increased social engagement by 85%. Conducted competitive analysis and market research to inform quarterly marketing strategies and campaign positioning.
Education
Bachelor of Science in Marketing
University of Texas at Austin
Austin, TX | Sep 2013 — May 2017
Concentration in Digital Media and Analytics. President of the American Marketing Association student chapter. Completed a capstone project in partnership with Dell on social commerce strategies. GPA: 3.6/4.0.
Marketing Manager
A results-driven CV for a digital marketing manager showcasing expertise in SEO, content strategy, and multi-channel campaign management.
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